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Malcolm McDonald Market Segmentation. How to Do It and Profit from


Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

4981.08 RUR

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Tsiptsis Konstantinos K. Data Mining Techniques in CRM. Inside Customer Segmentation


This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

7506.1 RUR

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Bichot Charles-Edmond Graph Partitioning


Graph partitioning is a theoretical subject with applications in many areas, principally: numerical analysis, programs mapping onto parallel architectures, image segmentation, VLSI design. During the last 40 years, the literature has strongly increased and big improvements have been made. This book brings together the knowledge accumulated during many years to extract both theoretical foundations of graph partitioning and its main applications.

11111.64 RUR

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Mathew Sweezey Marketing Automation For Dummies


Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

1721.95 RUR

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Christine Fernandez-Maloigne Digital Color Imaging


This collective work identifies the latest developments in the field of the automatic processing and analysis of digital color images. For researchers and students, it represents a critical state of the art on the scientific issues raised by the various steps constituting the chain of color image processing. It covers a wide range of topics related to computational color imaging, including color filtering and segmentation, color texture characterization, color invariant for object recognition, color and motion analysis, as well as color image and video indexing and retrieval. Contents 1. Color Representation and Processing in Polar Color Spaces, Jesús Angulo, Sébastien Lefèvre and Olivier Lezoray. 2. Adaptive Median Color Filtering, Frédérique Robert-Inacio and Eric Dinet. 3. Anisotropic Diffusion PDEs for Regularization of Multichannel Images: Formalisms and Applications, David Tschumperlé. 4. Linear Prediction in Spaces with Separate Achromatic and Chromatic Information,Olivier Alata, Imtnan Qazi, Jean-Christophe Burie and Christine Fernandez-Maloigne. 5. Region Segmentation, Alain Clément, Laurent Busin, Olivier Lezoray and Ludovic Macaire. 6. Color Texture Attributes, Nicolas Vandenbroucke, Olivier Alata, Christèle Lecomte, Alice Porebski and Imtnan Qazi. 7. Photometric Color Invariants for Object Recognition, Damien Muselet. 8. Color Key Point Detectors and Local Color Descriptors, Damien Muselet and Xiaohu Song. 9. Motion Estimation in Color Image Sequences, Bertrand Augereau and Jenny Benois-Pineau.

11993.49 RUR

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Ali Moukadem Time-Frequency Domain for Segmentation and Classification of Non-stationary Signals. The Stockwell Transform Applied on Bio-signals Electric Signals


This book focuses on signal processing algorithms based on the timefrequency domain. Original methods and algorithms are presented which are able to extract information from non-stationary signals such as heart sounds and power electric signals. The methods proposed focus on the time-frequency domain, and most notably the Stockwell Transform for the feature extraction process and to identify signatures. For the classification method, the Adaline Neural Network is used and compared with other common classifiers. Theory enhancement, original applications and concrete implementation on FPGA for real-time processing are also covered in this book.

5698.31 RUR

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Philip Kotler Kellogg on Marketing


The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

1910.8 RUR

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Michael Todinov Methods for Reliability Improvement and Risk Reduction


Reliability is one of the most important attributes for the products and processes of any company or organization. This important work provides a powerful framework of domain-independent reliability improvement and risk reducing methods which can greatly lower risk in any area of human activity. It reviews existing methods for risk reduction that can be classified as domain-independent and introduces the following new domain-independent reliability improvement and risk reduction methods: Separation Stochastic separation Introducing deliberate weaknesses Segmentation Self-reinforcement Inversion Reducing the rate of accumulation of damage Permutation Substitution Limiting the space and time exposure Comparative reliability models The domain-independent methods for reliability improvement and risk reduction do not depend on the availability of past failure data, domain-specific expertise or knowledge of the failure mechanisms underlying the failure modes. Through numerous examples and case studies, this invaluable guide shows that many of the new domain-independent methods improve reliability at no extra cost or at a low cost. Using the proven methods in this book, any company and organisation can greatly enhance the reliability of its products and operations.

13793.76 RUR

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Philip Kotler Market Your Way to Growth. 8 Ways Win


Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by «the 4 Ps of marketing» and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

1591.8 RUR

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Peter Stockinger Introduction to Audiovisual Archives


Today, audiovisual archives and libraries have become very popular especially in the field of collecting, preserving and transmitting cultural heritage. However, the data from these archives or libraries – videos, images, sound tracks, etc. – constitute as such only potential cognitive resources for a given public (or “target community”). They have to undergo more or less significant qualitative transformations in order to become user- or community-relevant intellectual goods. These qualitative transformations are performed through a series of concrete operations such as: audiovisual text segmentation, content description and indexing, pragmatic profiling, translation, etc. These and other operations constitute what we call the semiotic turn in dealing with digital (audiovisual) texts, corpora of texts or even entire (audiovisual) archives and libraries. They demonstrate practically and theoretically the well-known “from data to meta-data” or “from (simple) information to (relevant) knowledge” problem – a problem that obviously directly influences the effective use, the social impact and relevancy and therefore also the future of digital knowledge archives. It constitutes, indeed, the heart of a diversity of important R&D programs and projects all over the world.

12261.12 RUR

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Siddhartha Bhattacharyya Hybrid Intelligence for Image Analysis and Understanding


A synergy of techniques on hybrid intelligence for real-life image analysis Hybrid Intelligence for Image Analysis and Understanding brings together research on the latest results and progress in the development of hybrid intelligent techniques for faithful image analysis and understanding. As such, the focus is on the methods of computational intelligence, with an emphasis on hybrid intelligent methods applied to image analysis and understanding. The book offers a diverse range of hybrid intelligence techniques under the umbrellas of image thresholding, image segmentation, image analysis and video analysis. Key features: Provides in-depth analysis of hybrid intelligent paradigms. Divided into self-contained chapters. Provides ample case studies, illustrations and photographs of real-life examples to illustrate findings and applications of different hybrid intelligent paradigms. Offers new solutions to recent problems in computer science, specifically in the application of hybrid intelligent techniques for image analysis and understanding, using well-known contemporary algorithms. The book is essential reading for lecturers, researchers and graduate students in electrical engineering and computer science.

10497.42 RUR

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